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Take the Tory 2005 slogan, “Are you thinking what we’re thinking?” (apparently we weren’t, because they lost).
#Ever forward and twirling toward freedom free
As opposed to what, George? Plans to bring peace to Narnia? Government scholarships to Hogwarts? Free healthcare for Santa’s elves?īritish slogans haven’t fared much better. While George W Bush managed to grasp that America existed and, indeed, was America, his 2006 slogan betrayed a rather basic understanding of what a government does: “Real plans for real people”. It’s unclear which country he thought America had turned into, or what sorcery had done it – but he seemed convinced the voters had the key to changing it back. May we suggest: “Believe in climate change”?īut perhaps he was talking to John Kerry, whose presidential election campaign in 2004 pleaded, “Let America be America again”, a line from a 1935 poem by Langston Hughes. To which the obvious response was: we do, Mitt. There are a baffling number of contenders for the prize – such as Mitt Romney’s official 2012 slogan: “Believe in America”. But Bring Back Goodluck would be far from the worst political slogan ever. Jonathan himself has asked his supporters not to use the hashtag, which has sparked an angry backlash online. Their logic seems to be based on the ideas that a) sticking “bring back” on the front of a hashtag will ensure viral success and b) reminding everyone of a president’s failure to secure the release of kidnapped schoolgirls will ensure re-election. But less than six months later, in a misguided show of support for Nigerian president Goodluck Jonathan, a group campaigning for his re-election have adapted the hashtag into the political slogan #BringBackGoodluck2015. We hope you enjoy our penultimate edition half as much as we did, and twice as much our parents.T he #BringBackOurGirls hashtag that called for the release of 200 schoolgirls abducted by Boko Haram militants in Nigeria was one of the biggest ever social media campaigns. Though he was speaking to the plight of the American people, we feel his words apply perfectly to the media crises of today and the response given by the industry’s finest séances: “We must move forward, not backward, upward not forward, and always twirling, twirling, twirling toward freedom.” Where does this paper – the term now looking more and more like an anachronistic metonym – go from here? What direction does it take? What will become of old mate Ibis?īut for now, we’ll leave you with the words of 1996 US presidential contender Kodos. There is a weekly ritual of laying up the paper, cramming in content, and becoming increasingly delirious and deranged that cannot be beaten by the beige roar of uploading articles to WordPress. With all that said, objectivity may be dead but print sure isn’t. To match these figures in print, students would need to pick up every single one of our 4,000 copies of Honi Soit, hand it to a mate, and then have it passed on to another four people, for each and every week of our 26-edition print run.
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#Ever forward and twirling toward freedom crack
At the time of printing we’re on track to crack half a million visits to the website, just in our year-long stewardship of this glorious rag. This too has extended our reach beyond the confines of campus and exposed us to an audience of faraway fans and online trolls. In many ways, we strived to go the way of several college newspapers in the United States and operate as a daily, albeit with a weekly 24-page supplement (and less money). We adopted a culture of breaking news online – urgently and immediately – rather than restricting ourselves to a weekly print deadline.
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We have not been sated, however, by merely adding toys to an online arsenal. This year, we attempted to add to this salvo by revamping the website releasing an app rolling out a live blog and running the gaudy and depraved Hack Bet. 2013 took to Twitter and gave the campus live, rolling coverage of the industrial action and the battle for fair teaching conditions. 2012 gave us the first functional Honi Soit website.
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It’s easy to be transfixed by the nostalgia and decades of history attached to this paper, but it’s just as important to remain forward-looking, and not rest on the laurels of our predecessors.įollowing in the footsteps of the paper’s last two editorial teams, we have endeavored to push Honi online and grow its digital presence. In a week’s time, after this edition of Honi Soit has been read and discarded, we will be celebrating this rag’s 85th birthday with a party at Verge Gallery.